Canback Dangel is the world leader in management consulting based on predictive analytics. Our predictive analytics approach allows us to achieve results faster, with higher precision and at a lower cost than traditional management consulting firms. This is particularly true for marketing strategy and product/market assessment issues.

Our forte is to help Fortune 500 clients describe the unknown with facts and accuracy, rather than to describe what is already known with ever increasing detail. We do this with the dual goal of being "managerially relevant—analytically robust."

Our clients typically retain us when there is significant uncertainty about how to succeed in a market. Often, this means working on opportunities in emerging countries where data is hard to find and markets have not yet settled into clear structures. Other times, it means working on revolutionary concepts or breakthrough products in the United States or Europe.

In both cases, Canback Dangel brings a unique combination of creative problem-solving, an ability to identify and collect valuable information globally and locally, and state-of-the-art statistical analyses.

Our consulting efforts are customized to the unique problem at hand, but we do not reinvent the wheel every time we address a problem:

• We always think in terms of what data sets are required to solve a problem. Combining our own and external databases together with consumer, expert or trade surveys allows us to quickly build relevant data sets.

• We walk the streets of the markets we analyze. Our in-country teams visit retail outlets, chat with consumers, and take photos and videos to illustrate consumer behavior. The resulting anecdotes and observations tell a story that gives context to the insights derived from hard analysis.

• We never look at a market in isolation. We philosophically, and statistically, build pooled models over time and space. For example, to understand the opportunities for cellular services in China, it is necessary to understand not only China, but also India, Russia, South Korea, and 12-15 other countries today and in the past.

During our management consulting projects, we routinely create sophisticated predictive models that build the results from our statistical analyses into flexible Excel platforms. We now offer this modeling capability as a standalone service in categories where we have deep expertise, such as food or consumer banking.

A model typically takes 2-3 weeks to develop once the underlying data has been collected from the client, third parties and our own databases. Examples of such models include:

• A predictive model forecasting the demand for a food category and 14 sub-categories in India. The model included demand drivers expressed as elasticities

• A model for understanding what drives cellular phone usage in Brazil

• A model for quantifying regional market opportunities in Russia for 3 types of small consumer appliances

The models are easily updated by our clients as new information becomes available. Canback Dangel can also keep the models up to date based on an annual fee.