Canback Dangel has had the privilege to participate in projects spanning 60 countries. Since our founding in Boston in 2004, we have been engaged by Fortune 500 companies and an NGO to assess specific opportunities in:

In addition, we have addressed issues in more than 40 other countries. To make sure we incorporate on-the-ground local country perspectives and not only a global viewpoint, we have built local offices in key emerging countries: China, India, Mexico, the Philippines, Russia and Singapore (to serve Southeast Asia).

Our Chinese activities are organized in Canback Dangel Liu under the leadership of Xingxing Liu in Beijing. Dr Liu has a long and distinguished career as a professor and consultant in China and the United States. He has been a professor at Beijing University and the Cadre College of Central Government and a consultant at Monitor Company. 10 years ago, he founded Beijing Wayland Consulting Company, out of which Canback Dangel Liu emanates.

Dr. Liu is an independent director on the boards of directors of a publicly-listed Chinese chemicals company and a mutual funds company. He is also an expert member of the evaluation commission of the Chinese SEC that oversees the granting of licenses to mutual fund companies.

In China, Canback Dangel often face issues related to regional prioritization. Out of 1,300 million people, around 30 million live a middle class or better life in urban areas (ABC+ class), and another 150 million are close to this standard of living (CD+ class). This creates a huge opportunity, but one that cannot be addressed with a national strategy. Instead, it is necessary to develop separate strategies for the Bohai (Beijing), Yangtze River Delta (Shanghai), Pearl River Delta (Guangzhou) super-regions, and occasionally for the Sichuan (Chengdu/Chongqing) inland region. Within these regions, there are again major differences depending on each city’s stage of development.

Canback Dangel’s India office fills a dual purpose:

• Assisting our clients with analyzing market opportunities within India

• Leading our global industry and market research activities

To kick off each of our projects, Varsha Chitale and her team in Pune build a comprehensive “knowledge map” that catalogues all of the publicly available information on the issue under consideration. Varsha and her team also conduct similar research directly for our clients on a quick-turnaround basis. A typical example is a recent two week effort exploring the distribution of oral hygiene products in 6 countries.

Finally, our India office assists with the development and maintenance of some of our proprietary databases, such as the COAT database of cellular operators’ performance around the world.

Francisco Maciel leads our Mexican office, assisted by José Miguel Viller. Mr Maciel is a former McKinsey consultant and investment banker with extensive experience in finance, telecom, and consumer goods. Over the years, he has served some of Mexico’s and Central America’s largest companies on market development and financing issues. He has also been Dean of the Master of Finance program at Universidad Anahuac. Mr Viller has served major companies in his native Venezuela and in Mexico on market development projects.

Mexico is an all-important market for many American companies. Its size and proximity, combined with the growing Hispanic community in the US makes success in Mexico imperative. We work together with US companies to create effective marketing programs that resonate with consumers in Mexico . Further, we serve several Mexican companies locally.

In the Philippines, our activities are led by Albert Cuadrante. Albert has several years of experience as a  marketing executive at Procter & Gamble in the Philippines and have since consulted extensively to companies in FMCG and other industries.

Our work in the Philippines focuses on opportunities in consumer goods and retailing. An example is a recent project for a global food company where we assessed the opportunity for a product with novel health & wellness claims. Our work not only covered the middle and upper classes, but also the lowest socioeconomic levels and the challenges in reaching these consumers.

Our Singapore office is led by Markku Helin. Mr Helin has 20 years of experience in consulting including 6 years with McKinsey & Co and as a partner at Deloitte Consulting, where he was East Asia head of the Information and Communications Technology Practice.

In SE Asia, we work with regional companies as well as Western multinationals. As with all our consulting work, we build a robust understanding of opportunities based on market, consumer, and trade analysis.