In late 2009, Canback Dangel unveiled its Analytics Factory in Mexico City:

Over the years--and as part of our consulting projects--we have worked hard on cleaning, harmonizing and merging large and disparate datasets, and then analyzing them. This is time-consuming and expensive and we have often wondered if a lower cost and more efficient process for doing this exists.

In 2007, we started working with our Mexican colleagues to build an outsourced analytics capability and have by now built a local expertise that can be sold directly to consulting clients and other customers. We call this the Analytics Factory.

The business proposition is to serve as an ongoing outsourced analytics capability when customers cannot fully automate the analysis effort. Data may be too dirty, it may require continuous merging with other data sources. Further, the statistical analysis may be hard to standardize.

By May 2013, the Analytics Factory has worked on:

• Researching trends in alcoholic beverages in the 1980s in four Latin American countries

• Finding prices of beverages in 12 Latin American countries through 2,000 telephone interviews

• Fielding a consumer survey in Central America

• Determining the modern trade penetration (supermarkets, convenience stores) throughout Latin America

• Surveying consumers in 9 Latin American countries by telephone and creating a dataset for statistical analysis to understand beverage package preferences

• Creating structured datasets for a global food company by integrating company, syndicated, C-GIDD and other data in 5 countries: Russia, Poland, Romania, Ukraine, and Turkey

• Researching VAT and tax regimes in Latin America for a Colombian alcoholic beverages company

• Building a structured dataset, state-by-state, for the Mexican beer market

• Maintaining, with quarterly deliverables, a predictive model for the Peruvian beverages market

A description of the Analytics Factory can be viewed here.

Francisco Maciel in Mexico City
fmaciel@canback.com

Staffan Canback in Boston
scanback@canback.com

Our address in Mexico is:

Canback Dangel S.A.
Bosque de Alisos 45A - Planta Baja
Bosques de las Lomas
01520 Mexico, D.F.
Mexico

Tel: +52-55-8421-3620

Email: analytics@canback.com