Canback Dangel is led by Staffan Canback and Jesse Logan in Boston along with the heads of the country offices. We have almost 100 years of combined experience in working on market and consumer issues.

Dr Canback is co-founder and managing director of Canback Dangel. He was a senior partner at Monitor Company—a leading strategy consulting firm—from 1994 till 2002. Between 1984 and 1994, Dr Canback was a management consultant at McKinsey & Co—the world’s largest management consulting firm—where he was elected partner in 1989. As a consultant, Dr Canback focuses on marketing and market development issues. As an executive in the management consulting industry, Dr Canback has held practice leader responsibilities for units with $30 million in annual revenue.

Dr Canback received his DBA from Henley Management College/Brunel University in the UK. The dissertation, “Bureaucratic Limits of Firm Size: Empirical Analysis Using Transaction Cost Economics,” explores diseconomies of scale in large corporations. The research received first prize in the prestigious European Doctoral Dissertation Competition. Dr Canback also holds an MBA from the Harvard Business School, which he attended as a Fulbright scholar, and an MSc in Electrical Engineering from the Royal Institute of Technology, where he graduated summa cum laude.

He has lived in India, Mexico, the UK and Scandinavia and makes his home in Boston since 1993. He loves travel, numbers, and the intricacies of running large corporations. But most of all, he loves his family; his wife Charlotte, and his sons Simon, Rasmus and Daniel.

Jesse Logan joined Canback Dangel in 2009 and became a Vice President and shareholder in January 2013.

He has worked on many of our largest projects and worked on the ground in countries such as Brazil, Colombia, Nigeria, South Africa, Italy, South Korea and the Philippines. He has also led projects on the ground in more unlikely places like Belize, Angola, Suriname, and Nicaragua. As such, he is a man of the world.

Jesse leads our Consumer Goods &
Retail Practice. One specialty is his encyclopedic knowledge of the alcohol industry. Before joining Canback Dangel, he worked as microbiology scientist. He earned his MBA from Boston College and a BS from the University of Maryland.